A good LP is a being, it’s not a product. It has a life-force, a personality, and a history, just like you and me.
The differences between Apple, Google & Amazon music strategies.
Business goal: Sells content to sell devices
Strategy: Loss lead on content
Target consumers: Consumers that value device experiences
Business goal: In content for user data
Strategy: Loss lead on content & devices
Target consumers: Consumers that value free / cheap experiences
Business goal: Sells devices to sell content
Strategy: Loss lead on devices
Target consumers: Consumers that value content experiences
(Slide from Mark Mulligan at #fmf14)
You change all the time. Everything changes you. But things that are shit don’t actually change you that much, apart from just getting on your nerves, because you’ve heard it all before. But when it’s something different, it actually will change you. That’s what I’m interested in. That’s the whole point.
In terms of the internet, nothing has happened yet. The internet is still at the beginning of its beginning.
we need to think big because the stuff our present national governments are doing generally amounts to spending a fortune on rearranging the deck chairs on the Titanic